Experience Lakelands brand to be promoted like Wild Atlantic Way
Minister Denis Naughten has confirmed funding has been allocated for the development of a Lakelands tourism brand to promote the midlands counties to both national and international tourists.
“The development of a tourism brand for the Lakelands will be part of a €33m investment in new tourism products, which delivers on a commitment I sought and obtained, along with my colleague Minister Kevin Boxer Moran, in the Programme for Partnership Government,” explained Minister Naughten.
The funding commitments were confirmed by Minister for Tourism Shane Ross in the Dáil today (Wednesday).
The existing Capital Plan for 2016-2022 provides an allocation of almost €126m for tourism product development. Fáilte Ireland’s Tourism Investment Strategy 2016-2022 lays out the funding streams and delivery mechanisms for this allocation.
“The promotion of the midland counties as the Lakeland region now puts our area on a similar standing to the Wild Atlantic Way and the Ancient East,” said Minister Naughten.
“I also want to thank Minister Paschal Donoghue who, when he served as Tourism Minister, supported the inclusion of the Lakeland brand in the commitments secured in the Programme for Government,” concluded Denis Naughten.