Over 200% mark-up on beef shows shoppers & farmers fleeced – Naughten

In Agriculture, News by Denis Naughten


Irish shoppers are paying high food prices yet farmers are not getting the benefit with the situation worsening over the last 15 years, according to a survey released today by Denis Naughten TD.


“The survey carried out this week, excluding special offers, shows that the farmer gets €3.76 for a kilo of beef while shoppers are paying on average €11.99 for a kilo of round roast in their supermarket, a mark up of 218%,” started Denis Naughten.


“While the processing and supermarket sector will contest these figures, what they cannot ignore is the fact that when this is compared to the same survey 15 years ago the share going to the farmer has dropped by a quarter over that period.


“In 2005 the same survey showed that the farmer was receiving €2.80 for a kilo of beef while shoppers were paying on average €6.59 for a kilo of round roast in their supermarket, a mark up of 135%.


“The survey shows that the share going to farmers has gone from 42% in 2005 to just 31% today, a drop of a quarter which clearly highlights the reason why the suckler beef sector is struggling.


“All farmers want is a fair price for what they produce but clearly someone is making a huge margin off their backs.


“We must see the new European law which will ban 16 unfair trading practices covering agricultural and food products traded in the food supply chain introduced as a matter of urgency and we need to see transparency as to who exactly is profiting from the current system.


“The fact is our suckler beef industry is the lifeblood of towns and villages the length and breadth of the country and by placing it in jeopardy we risk condemning the Irish countryside to desolation,” concluded Denis Naughten.





Farmer’s Price 2005


Average Price paid in supermarket 2005


Farmer’s Price 2019

Average Price paid in supermarket 2019



(1kg Round Roast)



€3.76 €11.99





Sources for Prices:  All prices quoted week beginning 4th July 2005 and 8th July 2019*




Beef- Dept of Agriculture

Tesco- Online Internet Shopping Prices

Dunnes Stores- St. Stephen’s Green

Supervalu- (2019) Internet Shopping Prices


* Price quoted is Steers (R3) (c/kg) w/c 17/6/19 and the retail price excludes special offers