Denis Naughten TD, Chair of the Dáil Committee on Social Protection, Community and Rural Development, and the Islands is encouraging local businesses to consider introducing a click and collect system using the Trading Online Voucher Scheme as the festive shopping season looms.
“As Minister for Communications one of my main priorities was to ensure businesses availed of the Trading Online Voucher Scheme, which has massive potential when it comes to helping businesses to trade online – and has played an even more important role as a result of Covid-19,” explained Denis Naughten.
“Now I believe it has a role to play in helping small local businesses in towns and villages throughout Ireland as people start to think about Christmas shopping.
“The click and collect model of online shopping is growing in popularity. It allows shoppers to collect an order at a time that is convenient for them without having to wait in for a delivery while also avoiding additional delivery costs and for businesses it drives footfall into premises, which often results in additional sales. Research has also shown that close to half of all people collecting an online order will make an additional purchase once they are in store and this is where businesses could benefit from click and collect orders this Christmas.
“During Covid-19 offering a click and collect service will also help businesses to appeal to those who don’t wish to spend time browsing in store but who want to continue to shop local. It will also drive footfall into our smaller towns and villages that may otherwise miss out as people turn to online shopping with larger retailers to avoid queues as the festive season approaches.”
The Trading Online Voucher offers financial assistance in the form of a 90% grant of up to €2,500, along with training and advice to help businesses to drive online sales.
In addition, businesses who previously received support under the scheme can now apply for a second voucher, where upgrades are required – such as adding a click and collect service to a website.
“With the busiest time of year looming for retailers now is the time to get businesses online or to introduce a click & collect service,” added Denis Naughten.
Details of the Trading Online Voucher Scheme, as well as other supports for businesses, are available from the Local Enterprise Office at Local Enterprise Office
Editor’s Note: A Bell & Howell study found that 49% of consumers were likely to purchase an additional item when picking up their online order. More details: https://www.2flow.ie/news-and-blog/what-is-click-and-collect